Hi, my name is Randye and I’ve lost my VOJO.
(If you haven’t had your caffeine yet this morning and can’t guess, I will define VOJO for you: Voice Over plus Mojo/motivation.
Got it? Now go to Starbucks, already). We all need VOJO, and we need to reignite it now and again – or daily.
VOJO is not about the easy stuff: meeting the client’s deadline, getting the work done, depositing the checks. VOJO is about the tasks with less-immediate deadlines and results, such as:
- planting the marketing seeds,
- making those cold calls,
- creating a database,
- submitting an audition,
- sending those thank-you cards.
We need VOJO to keep our business fluid, active, and progressing. Problem is, for those of us who thrive on immediate return (umm, slight ADD, anyone?), it’s difficult to get motivated and too easy to procrastinate.
This has been particularly true for me since October 6th, 2014 – the day I was hit by a car while crossing the street (result: broken wrist, injured leg and shoulder). I’d barely gotten the use of my dominant hand back, when a surgery complication of my left hip resulted in a month-long hospital/rehab stay and an extended period of home and outpatient rehab after that. Right now, until things heal more fully (still using a walker/cane and leg brace to get around), I am working from home (feeling very grateful for my “personal studio”) and have only recently begun to drive again – but only to places that are handicap-accessible. So – yeah – though I am meeting my Voiceover clients’ needs, my VOJO for that additional and necessary work has been cut short. Healing saps energy, but I’m finally ready to use a bit of that energy to reclaim my career.
But – I needed a jump-start. If you get stuck, complacent, or discouraged…how do you reignite the VOJO flame?
So, here’s what I did this week – and how it worked. Not about results, but certainly about action – and ACTION felt really good.
It’s as easy as ABC…DE!
Step One: Admit that you’re stuck, and (but don’t spend too much time here) why you’re stuck. Just like in therapy, often the main value in examining “why” is to see how you can (or can’t) fix it. (for me: this means accepting what I currently can, and cannot do. NYC is out for now – but I can increase my marketing to e-learning and other virtual clients. Physical healing is top priority – but after that, returning to some voiceover marketing tasks outranks binge-watching Mad Men.)
Step Two: Break the pattern by doing one constructive thing. (I went through my billables and sent out statements)
Step Three: Make a “Realistic Plus One” Commitment. specific and attainable. What, When, How? (“Each weekday, I will touch five new potential clients – either by sending an audition, or submitting my demo after researching the prospect”)
Step Four: (Yay, Nike) Just Do It…and until it is done, stay away from facebook and the refrigerator. And keep a record of it. A “Got Done” List can be very motivating. (“Today I auditioned for projects for___________. CHECK!”) Don’t let yourself indulge in the distracting activity until the task is done! For more, check out Insane Productivity. (Thanks, Bobbin Beam, for the input)
Step Five: Evaluate the list and tasks weekly. (are five touches enough? any results? keep doing it, or increase?)
Thy key here is to be realistic – but to push those boundaries just past the comfort zone (which for me, lately, has been with Don Draper and Peggy Olson. Six seasons of Mad Men got me through a lot of pain. But now it’s time to move on and get my self-esteem back – but being proactive again. One step back into VOJO-land. And it feels great!